Our Story
Founded in Melbourne, Australia, By Me was born from a clear mission: to reduce household toxins and plastic waste through thoughtfully designed, refillable glass cleaning products.
That mission hasn't changed. If anything, it's grown — and we're just getting started.
The cleaning products most of us grew up with were never really designed with our health in mind. They were designed to sell. And for decades, the conversation stopped at "does it clean?" - without asking what else it might be doing. That's changing.
The World Health Organisation recommends soap-based cleaners over synthetic detergents for good reason, and emerging research is drawing clear connections between everyday household chemicals and our health. What we spray on our benches, pour down our drains, and breathe in while scrubbing the bathroom isn't neutral. It adds up.
We'll be honest: "beautiful" could sound a little precious when we're talking about cleaning products. But hear us out - it's one of the most deliberate decisions we make.
A DIY cleaning kit stuffed under the bench is a DIY cleaning kit that never gets used. And a product that doesn't get used doesn't change anything - for your health, your home, or the planet. So we made a decision early on: everything By Me makes should be beautiful enough to live out in the open. On your kitchen bench. On your bathroom vanity. Somewhere you'll see it, reach for it, and actually use it.
Amber glass bottles. Apothecary-inspired packaging. Considered labels and finishes. These aren't indulgences - they're the reason the low-tox switch actually sticks. When your cleaning products look this good sitting on the bench, you won't want to hide them away. And when your friends and family ask what that beautiful bottle is - well, that's how the word spreads.
By Me was built on a simple, radical idea: that you should be the one deciding what goes into the products that clean your home and care for your body. Not a manufacturer. Not a marketing team.
You.
Our DIY range remains at the heart of everything we do. Pre-measured minerals and salts in kraft tube packaging. Pure plant-based castile soap made in Central Victoria. Pharmaceutical grade amber glass bottles that won't leach, won't react, and won't end up in landfill. A stainless steel tablespoon, because almost every recipe starts the same way - one measure of castile soap, and you're off.
When you make it yourself, you know exactly what's in it.
That's the By Me promise.
Here's something the cleaning industry doesn't want you to know: you don't need a shelf full of specialised products packed with synthetic chemicals to have a spotless home. Some of the most powerful cleaning combinations in existence are also the simplest - and the most natural.
Our customers are regularly amazed at how a few humble ingredients can out clean products they've trusted for years. No harsh fumes.
No mystery ingredients. Just chemistry that actually works.
This is the kind of knowledge By Me is built on. Once you see what simple ingredients can do, it's hard to go back.
We know that DIY isn't always possible. Some days are full, some weeks are relentless, and reaching for a ready made product is simply the practical choice. We get it - we live it too.
That's why we've developed a range of ready-to-use cleaning products that hold true to everything By Me stands for. Every formula is fully transparent about its ingredients, so you can read the label, understand what you're buying, and feel confident about bringing it into your home. No hidden nasties. No greenwashing. Just honest products made to the same low-tox standard as our DIY range.
Glass is more than a design choice - it's a commitment to health, sustainability, and longevity. Our amber glass bottles are ideal for storing essential oil-based mixtures, ensuring purity and performance without the risk of chemical leaching. Unlike plastic, glass is infinitely recyclable and far more durable, making it the smarter choice for both your home and the planet.
We've invested in high-performance, USA-imported triggers and pumps built to last - because quality matters when you're mixing and using your own formulas every day.
Being Australian-made shapes every sourcing decision we make. Our castile soap and beeswax come from Central Victoria. Our labels are printed locally. And our printing is done by a little print shop in Kyneton - a print shop staffed by people with disabilities, doing skilled, meaningful work in our community.
When you buy By Me, you're not just getting a better product. You're supporting a supply chain built around values.
As we grow, our focus remains on empowering our community with the tools, education, and inspiration to live more sustainably. We're expanding our range, deepening our commitment to ethical sourcing, and continuing to champion transparency in home and body care.
This is more than a brand — it's a movement.
And we're just getting started.
Thank you for being part of the By Me journey. Every purchase, every refill, every batch you make at home is a small act of taking back control — of what's in your home, what goes on your skin, and the kind of future we're building together.
